LATEST

WNBA media rights increase 553% • USL expansion accelerates across North America • Padel participation surpasses 30 million players globally • Sponsorship investment in emerging sports continues to grow • New professional leagues attracting institutional capital

Top Growth Sports
Advisory
Global Leader in
Growth Sports Intelligence
Publisher of the
Growth Sports Index
Leading Voice for
Growth Sports

The Sports Business Collective Powering
Growth Sports.

EXPERIENCE EXTENDS BEYOND STRATEGY.

The sports industry is filled with advisors who offer recommendations. TAG was built by operators who have implemented them. Our collective includes former league, team, and agency executives who have negotiated media rights agreements, built sponsorship platforms, launched brands, optimized ticketing systems, developed revenue strategies, and led organizations through periods of significant growth. The result is practical expertise grounded in real-world execution.

$1B+

Revenue Generated

$435M

Media Rights

$300M

Sponsor Revenue

$70M

Ticketing Revenue

$120M

Venue Naming Rights

50,000+

Fan Growth

400+

Grassroots Events

$140M

VIP Hospitality

1,000+

Growth Sports Monitored

Not sure where your biggest growth opportunity is?

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the Sports Middle Class

THE FASTEST GROWING SEGMENT
OF THE SPORTS INDUSTRY

Some of the most exciting growth stories in sports are happening outside the traditional major leagues.Across emerging women's sports leagues, alternative challenger properties with innovative formats, and rapidly growing touring platforms, a new generation of sports properties is attracting audiences, investment, and commercial attention.We call this segment Growth Sports.These organizations often possess passionate communities, strong participation ecosystems, and significant commercial potential, but frequently lack the infrastructure required to fully capitalize on their growth. Collectively, they represent the Sports Middle Class™, the segment where much of the sports industry's future innovation, investment, and value creation is being created.TAG exists to help these organizations build stronger foundations, accelerate growth, and create sustainable enterprise value.

TAG brings together former league, team, and agency executives whose experience spans some of sports' most influential organizations. The projects below represent the collective experience of TAG advisors alongside select current TAG engagements.

COLLECTIVE EXPERIENCE

GROWTH SPORTS INDEX

Identify the Next Generation
of Sports Properties

The Growth Sports Index helps investors, operators, brands, and leagues evaluate emerging sports through a proprietary framework measuring market momentum, commercial viability, and long-term scalability.

Explore the Growth Sports Index →
Let's Build What's Next
Every great sports organization reaches a moment when the next step matters most.

TAG provides the intelligence, strategy, and leadership to help you move forward with confidence.